Those details are up to each search engine, and they are always changing. Understanding this process will help you make your website the best it can be.While you can control the basic privacy settings and the content for your site, you cannot control when your site will get picked up by search engines or how they will rank your site. So, what have we learnt? Search engines are constantly working to scour the web for content, organise it and then display the most relevant results to searchers. You might even see a map to help you find them. If you search for “flat white coffee near me” the search engine will show you nearby shops selling the drink, because your search indicated your location. Say you’ve read about an Australian-style cappuccino called a flat white and you want to try it. The way search engines rank pages is top secret-it’s their ‘special sauce.’ There are hundreds of ways search engines determine rank, including things like the words on the page, the number of other websites linking to it, and the freshness of the content.īut no matter what formula they use to determine rank, the goal remains the same: to try to connect the searcher with what they are looking for. Now it’s time for the last part of the search engine’s task: ranking. Let’s say, for example, the search engine finds 230 million matching results.
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When you type in a search, the engine compares the words and phrases you use to its index, looking for matching results. That covers crawling and indexing, which just leaves us with ranking. So if you own a website that’s selling coffeemakers, you’re likely better off writing your own description of the CoffeeKing2000. but now the search engine has decisions to make: which version to keep in the index? There’s no need for hundreds of duplicates, so it’s unlikely that every page will be added. The description might have been provided by the manufacturer. You might notice that the top-of-the-line CoffeeKing2000 has the same word-for-word description on the websites of many major retailers. How is that possible? Well, imagine you’re not searching for a coffee shop, but a coffeemaker. The search engine uses this index as the source of information displayed on the search results pages.īut, not everything the bots find makes it into a search engine’s index.įor example, search engines may find multiple copies of the exact same piece of content, located on different websites. The index is a gigantic list of all the web pages and content found by the bots. Indexing is the second part of the process. These bots never stop their sole purpose is to visit and revisit pages looking for new links and new content to include in the index.
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The bots hop from page to page by following links to other pages. Each search engine uses computer programs called “bots” (short for robot), “crawlers” or “spiders” to make their way through the pages. Search engines “crawl” the Internet to discover content, like web pages, images and videos. Let’s take a closer look at how these work. Second, they categorise each piece of content (that’s called indexing).Īnd third, they decide which content is most useful to searchers (that’s called ranking). They all perform three tasks:įirst, they examine content they learn about and have permission to see (that’s called crawling).
#Use google search engine on my website software
But later you might wonder, how did it do that? How did it sort through the entire Internet so quickly, and choose the results you saw on the page?Įach search engine uses their own software programs, but the way they work is pretty similar. When you’re using a search engine to find the closest coffee shop, you’re probably not thinking about search engine technology. We’ll give you the basics on how search engines find web pages, what they do with the pages they find, and how they decide what results to show. Hi there! Welcome to our video explaining how search engines work.